Building a successful business depends on marketing and presenting your products and services in front of the right audience. So, how can you get the word out about your business most affordably and effectively? To help you with these questions, here are some proven marketing ideas. These ideas will help promote your business, attracting more customers, and generating more sales.
1. Referrals, give and take
If you send customers to other businesses, they will do the same. They will keep you in mind and will send customers to you. One of the best ideas to improve the relationship with customers, get new customers, and boost revenue is to give referrals and ask for the same.
2. Help other businesses by handing out their cards and flyers.
Again, when you hand out the business cards and flyers of your relatives, colleagues, friends, and other businesses, they will return the favor. Partnerships in your local market will be beneficial. If you help connect with other merchants, you will earn a good relationship and, as a result, customers. It is one of the many proven marketing ideas and should be used to grow the customer base and business relations.
3. Posters at the front counters of local merchants
Display your posters, cards, or flyers at the front counter of the local merchants. Of course, you will need to do the same for them in return. Mutual support is the key to success.
4. Send Letters/SMS/Email
Make your customers feel important by sending letters or SMS or Emails on their special days like birthday, marriage anniversary, festivals. They will remember you and will keep coming back to you. Create a Hotmail account if you have not done it yet.
5. Use social media - This is one of the latest marketing ideas.
Be active on social media. Let your customers know whenever you launch a new product, service, and offer. Join local Facebook groups and post your product images and special offers regularly on them. Remember, people do not log in to Facebook to buy things! Social media is a place for connecting with customers, creating awareness about your brand, products, and services, and building relationships. However, posting regularly and running ads that provide value will eventually lead to sales.
6. Sponsor a local sports team, or a charity, or an annual event.
Sponsoring events, teams, or causes will attract the attention of the people. Offer discounts on a specific day or a duration after that event.
7. Make local employees your VIPs
Do you have large businesses around you employing a large number of people? Offering a discount to workers seems like a good idea. Offer VIP cards of your business to each of their employees. It is one of the best marketing techniques. This way, they will feel important, and most of them will pay attention to your card. Many of them will give you a try. For example, a restaurant might offer a percent discount or free dessert. Generally, you can offer something to the VIP cardholders repeatedly and regularly.
8. Get some bounce-back action.
Sometimes you provide your products or services to a group of people who are not your customers. But they can become your customers. For example, if you are catering 200 guests at a birthday party, provide each of the guests with a certificate or discount coupon offering them each a % discount on their next meal at your restaurant. Even if 20% of the guests come to your restaurant, you will get 40 customers from it, and maybe many of them are first-time customers. You can impress these new customers who might turn into regulars.
9. Host marketing forums and seminars
Marketing forums and seminars are useful for sharing the knowledge and ideas of marketing. Host forums and invite the marketing experts and small business owners to share their ideas that have worked in their area. It will not only allow you to learn new techniques but also get new clients as one business can be a customer of others. Such forums and seminars can become a bridge between a seller and new clients.
10. Participate in trade fairs and shows
Trade fairs and shows are great ways to meet other business owners and potential customers. Collect the contact information of your stall visitors and approach them later with your offer. You can offer a discount for on the spot purchase or order/booking of your product or service. You can also give away discount coupons and certificates to motivate them for the purchase later, within a specific time, like within 30 or 60 days.
11. Creatively support charity events.
Do you have a charity event in your business area? You can offer a special certificate to each person that attends the event. Each certificate promises a donation of some % or a fixed amount to the charity when the person spends at least a minimum set amount. Your business will not only achieve exposure and goodwill but, more importantly, will get new people in the front door spending money on your products or services.
I hope these marketing ideas will be useful in growing your customers and revenue. Share your thoughts in the comment box given at the bottom.
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