If you have been second-guessing the value of the design for your business, don't'. Design that stands out grants your business a competitive edge and drives powerful marketing results. So, if you ask- Does having a great business design matter?
Well, honestly, it does.
A valuable design plays a vital role in communicating with customers. It helps the brand connect in the most personalised way. It is a representation of something beyond creativity. It is not about how it looks but how it operates for the company. Because many companies have realised the importance of having a design that communicates; it helps express the different verticals of a business.
Before starting with the blog topic, let's analyse what a good design implies. It is not something visually appealing, as stated above. Instead, some parameters determine whether a design is ideal for the brand or not. These parameters are:
- User experience
A good design must ensure the best of all 3 parameters. It is challenging to confirm a design that works wonders for your business.
Now, let’s discuss why a good design matters for your business.
Benefits of having an attractive business design
You may not be aware that- customers catch visual representations more quickly than walls of text. Furthermore, you have only an 8-second time span to capture the attention of prospects. How would you do so? With a good and interesting design, you can. After attracting prospects, they would be curious to know more about the offerings and missions.
It would help you kickstart your business journey on a good note. Other benefits stress upon having an ideal business design that represents the values behind:
1) It creates an unforgettable first impression
It works just like your first day in your new job. You get up with a new pair of shoes and the best outfit. You reach the office in time to know your responsibilities and begin the journey.
Your brand logo and further designs also make or break the customer's view of your company. It reveals the crucial characteristics of a business:
- Who you are
- What you do
- Why you do so
Precisely, an interactive and unique business design develops a curiosity about the company and its initiatives for the customers.
For example, you are a direct lender providing loan facilities for 18-plus individuals. The catch here is -your services are a complete breakthrough. How? You provide doorstep loans in Ireland within 35 minutes, whereas other takes around 1 hour to deliver the cash at doors. If your brand slogan and design state- "cash at doors within 35 minutes," supported by testimonials, customers will stay and choose you over others dealing in the same industry.
Thus, with just one unique thing, you can create a lasting impact on your customers.
2) Design helps the customer recognise brand
Smart marketing yields unpredictable and unbelievable results for the business. You can do this by marketing at critical spots where your customers are available.
For example, if your product centres on something that may help CA students ensure billboards near the coaching classes and run online marketing. Students finding it helpful may contact them immediately as they see it every day.
Similarly, a good model and design‘s success depends on a few things, like:
- Do people in my town know about my business?
- Does a particular font attract better than others?
- Does my design stand out uniquely in the competitive market?
Answering these questions in affirmation will help you reach your audience and connect better.
3) Motivates people to take action
Have you seen phrases like-
- “Call now”
- “Get started”
- “Book free consultation”
You must have witnessed it somewhere or like landing pages. What is the primary motive of this?
Yes, to attract an action from the prospect.
However, if the design and the content are bland, CTA or action phrases may not prove impactful. A brand must engage in smart and actionable wordplay to provoke users.
For example, Nike's slogan- "JUST DO IT," evokes stillness and confidence to achieve the impossible. It is the reason the brand's customers stick to it for unique products and offers.
Thus, a call-to-action works well with a good website design, motive and mission. It motivates your audience to act in time and click that button, buy the product, or contact you now. By highlighting this, you provide them with the hint to take the next best action.
Whatever is your goal, creating enticing designs and choose the best CTAs to attract the audience's reaction.
4) Improves business availability and appearance
Believe it or not, a design is not all about attractiveness or looks. One must think of it beyond the style concept. Instead, it is about finding the right balance between availability and appearance.
If a customer or a user can use your application, website, or landing page smoothly, it implies the best design structure. Additionally, it improves the SEO part, makes your business look reliable, and is the only solution to the customer's problem.
While ensuring the best design, pay attention to aspects like:
- Visuals in accordance with the customer’s sight
- Auditory (Must add subtitles along with audio for the one with hearing impairment)
- Smooth navigation with easy-to-spot options
- Proper CTA placements
- Right and engaging brand one-liners
5) The design makes your content look interesting
What would you prefer- a text full of industry jargon or a text personalised to customers with supporting visuals?
Of course, the latter. Why? It is because you relate to it better.
Similarly, a business dealing in complex technology products struggles to connect with prospects. It is despite having the best design interface and unique services.
With rapidly changing technological interfaces, it is critical to simply the message you want to send the customers/ prospects. A good design includes an interactive interface, data display, website, brochures, and online campaigns to make things easy.
Let's imagine you run a software retail outlet with the facility to provide feedback. The catch here is that some customers are not tech-savvy, and thus, they would not get the process to do so.
You can nail it here by explaining the complete procedure with the help of stunning graphics. It would trigger curiosity and help you get maximum feedback. A good design is precisely about simplifying the jargon and making it more interesting. For this, you would need the best graphic designers and software developers to ensure the best results.
Registered money lenders in the Ireland market can help if you lack financial flexibility. They can help you with the cash you need to achieve your business goals. Moreover, you do not have to think about anything from the loans to the approval, but just about repayments that are too affordable on your budget.
Everyone- you and your customers love distinct designs and are constantly inspired by them. However, for most individuals, it is just a "design". One must understand the importance of a good, actionable design that intrigues you and your customers. A curious customer is a winning customer. Thus, it grants the opportunity to expand to new markets and enhance sales.