Is there any type of trading business which hasn’t yet tried its hand at online selling? Probably every possible product or service is accessible via the digital platform, all thanks to the booming technology. Since myriads of business are launching their online store, it has become really crucial to outperform to stay ahead of the race. Doing something unusual or extraordinary is not really the key, the actual key is in basics. If you get the basics done right, certainly it will help in boosting the online business.
If you will look at any highly-popular eCommerce website, you won’t find it much visually appealing or class apart but those sites play with some basic elements that catch the attention of the visitors and turn them into customers. As far as eCommerce website is concerned, web development in Sydney is not different from that in New York City, since most of the business target customers worldwide and also customer behavior is similar, universally. So the integration of the below elements is going to benefit eCommerce business from any part of the world.
Here we reveal elements that can boost your online business
Showcase popular products
When a customer visits any brick and mortar store, what’s the first thing he notices? Obviously the displayed products. The retailer usually showcases the best-selling or attention-grabbing products to hook the customers. The same trick works with the online store. The homepage is going to get noticed first, showcase attractive images of products with a bold title stating it as Best-sellers, Popular, Featured or New Arrivals, the visitors might end-up buying them. You can also display some offer on it to make it more compelling.
Product pictures zoom option
For the real and near viewing experience, offer zoom option for the product pictures. Every customer has a habit to pick the product, look closely before buying, you need to provide the same experience on your eCommerce website. Whether it’s clothing, electronics or jewellery, zoom in, zoom out option will definitely enhance customer experience. Make sure the image quality is high and clear.
Incorporate customer ratings and review
the eCommerce website is not just a shopping platform but a community where the buyers and sellers unite. Allowing customer to share their product experience, recommendations, and product ratings will help other potential customers to make their choice. This way you are inviting more customers and in turn, boosting your online sales. Customer real review is actually more effective than any other form of advertising or publicity as it’s the first thing nowadays people search for online before investing in any product or service.
Sort by price filter
Filters make online shopping much hassle-free but pricing is one such filter that’s actually a bliss for online shoppers. It is the most significant feature as most of the potential buyers come with a certain budget in mind and prefer buying within that range. Pricing filter makes it easy to find products without consuming much time. Therefore it’s an indispensable element to be incorporated.
Adding a feedback form or addressing the customers by their names (by taking their details while subscription or registration) can add a personal touch and result in customer satisfaction. These things may look small but can make a huge difference. So huge that it can make or break the eCommerce business.