E-commerce industry has grown rapidly and vastly with the change in technology, and so it becomes essential for them to keep up with the latest technology trends in order to drive more business. One of the most important aspects of technology that has helped e-commerce industry to grow at such a pace is mobile app development. Each & every kind of business nowadays opt to go for mobile apps as most of the people now spend their time on the mobiles.

Having a mobile friendly website is good but an e-commerce app for your company can help you grow your sales more effectively. It has provided a platform for e-commerce companies to reach a vast audience with much more ease resulting in higher conversions. The most important part is that you can get your e-commerce mobile app for both Android and iOS platforms, which will help you reach an even wider audience. It is quite important for an eCommerce business to understand the benefits of having an Android & iOS app as it provides numerous advantages.

Important feature of mobile apps for E-commerce Industry

24x7 Accessible

The most important feature and advantage of having a mobile app is that it provides an easy 24x7 access to your customers. While having a website also solves the purpose of making your presence online, but it requires a user to be on their laptop or desktop which is time-consuming and sometimes a tedious task. A mobile app can solve this problem easily as most of the people have their smartphones with them 24x7 within the reach of their arms. An individual can access and buy products from an app in just a few taps which provide a great customer experience.

Push Notifications

The e-commerce industry is ever-changing and brings new offers almost daily to attract new customers. If you’re only having a website then it can be hard for your customers to learn about these offers, this can be solved using a mobile app which facilitates a push notification feature. This feature can be used to broadcast for new sales, products arrivals, etc. This makes the customer feel important and increases customer engagement.

Attract New Customers

Another important and crucial benefit of having a mobile app for your e-commerce business is acquiring new customers. Having an app for your business increase the chances of customer engagement and eventually converting into a regular customer. In addition, an individual who has been your customer can recommend his/her friends your app who can then download it to their smartphone then and there. This can be really useful as it creates a good market with the help of “word-of-mouth”.

Added Features

Mobile apps for e-commerce can be integrated with features like GPS tracker, camera, real-time commenting, and more which can greatly enhance the customer experience and help understand the behavior and engagement of your customers. It is highly recommended to have these added features integrated into your mobile app for e-commerce store to increase your ROI.

Feedback, Tracking & Returns

When a customer has bought a product all they can do is to eagerly wait for it to arrive. If a customer wants to track their order then it can be done through your e-commerce mobile app, avoiding the need to logging in through a PC in case your customer doesn’t have access to a PC. Apart from order tracking, feedback and returns are also an important feature of the mobile app which is an important addition to the functionality. Any company would like to hear from their customers regarding their experience and queries.

Returns are essential when a customer is not happy with the products, the mobile app also provides the return feature in case the product is unsatisfactory or needs to be changed.

User-Friendly Interface

An user-friendly interface for your e-commerce mobile app will make the shopping experience of your customer easier. A user can filter through various options like price range, brand, size, discount, etc, to make their shopping experience smooth and easy. All this can be done on a desktop site too, but these features are really helpful when a user is on-the-go and want to buy something at the moment. Opting to go for mobile app development for your e-commerce business not only help your customer but you are also helping yourself.

Brand Value & Loyalty

A mobile app can help your business become a brand with a more rapid pace. When people have access to your services in their hand, they will tend to convert more and will help grow your customer base. This will increase your brand value and help improve ROIs. If someone had access to a brand in their hand at all time, then it might result in returning customers who shop again and again.

These are some but not limited features of a mobile app for ecommerce industry. The mobile apps have changed the way businesses attract and convert customers with great UI/UX, functionality, timely updates, and offers. With smartphones providing amazing functionalities and mobile app development companies who are developing apps for these devices, people have started spending more time on mobile and less on desktop, laptops, and PCs.