According to studies, attracting new customers is five times more expensive than retaining current customers. This means that if you’re looking for ways to spend less money and still make enough sales, having customers keep coming back is the way to go. However, if you want people who buy from you to return over and over again, you have to keep them happy. But how exactly do you put a smile on their faces and connect with them on a deeper level? Listed below are five methods you simply have to try.
Offer top-notch customer service
Offering quality customer service is one of the best ways to make sure people keep coming back. Whether a customer wants to find out more about your operations or they have an issue with a product, a chat with a polite customer service staff member is guaranteed to put a smile on their face. Therefore, the most important step here is to build a good customer service team. It’s also a good idea to offer customer service through as many channels as possible. Relying on social media is a great option as it allows customers to reach you no matter what time it is.
Start a customer loyalty program
Studies have shown that 49 percent of customers start spending more after they join a loyalty program. These programs have always been a surefire way to keep customers happy and starting one at your business is a no-brainer. All you have to do is come up with a point system and figure out what you want to give to your most loyal customers. Most of the time, offering freebies and discounts is guaranteed to generate a lot of interest. If your customer loyalty program ends up being a success, you can even think about hosting an annual event where you show appreciation to your most loyal customers.
Send catalogs
It’s no secret that people make purchase decisions based on stories and there’s hardly a better way to tell your story than to send customers carefully-designed catalogs. That’s where they can learn everything they’re supposed to know about your business and take a look at your products or services. Catalogs can also make your customers feel special, which is always a huge plus. You can even send them in both digital and print formats to suit everyone’s needs. Luckily, there are experts such as those at Infostarters who can help you design an attractive catalog for your customers.
Create quality content
Running a business isn’t what it used to be a few decades ago. Nowadays, customers expect you to use your expertise to create content they can engage with online. Content creation can help your business on many levels but most importantly, it keeps your customers happy. Sharing content on your website and social media pages shows them that you’re on top of your game and that buying from you is a good idea. Also, it provides them with content they can share on their pages and start conversations with other users about. The best part of it is that you get to choose what type of content you want to create – blog posts, video clips, infographics, etc.
Ask for feedback
Customers want to know that your business cares about what they have to say. So, instead of waiting for them to come to you, why not encourage them to leave feedback after each purchase? We live in the age of technology and anyone can write a few sentences about your business from their PC or smartphone. Keeping all the feedback public shows that you don’t hide anything from customers and more people will develop a lasting relationship with your company. Not to mention that online reviews can also help you with improving your reputation and ranking better in search engine results pages.
Your existing customers are already there and encouraging them to return shouldn’t be tough. Give each of these five methods a go and there’s no doubt you’ll put a smile on their faces and develop a lasting connection with them. Just bear in mind that you still need to offer quality products or services that’ll lure them back if you want these methods to work.
