In today's world of competitive and tough business marketing, it has become essential for all business owners to have an official business profile up and running on all forms of social media platforms and specifically on Instagram. The social media app Instagram has seen tremendous growth in the past few years. Currently, Instagram has got close to 500 million active users from all over the world. This is reflective of the fact that Instagram is a wonderful social media platform and is ideal for marketing your business products on a global scale. This has got the potential to be exposing your business to consumers who are from different parts of the world.
If you want to make your Instagram marketing more effective, then it would be essential that you try and increase the number of followers that you have on a constant basis. The reason for this is that when you are having more and more people following you, you will be getting more and more exposure for your products. With Instagram, you will be getting this chance to reach out to a large audience with each and every post that you make. This article will be helping you to learn about some effective methods for using Instagram to market your business.
Use the free tools of Instagram
There are a number of free tools that are provided by Instagram. Instagram is allowing special business profiles on its platform which have got specific "call to action" buttons like the "contact us." This is helpful to users as it will allow them to contact a business center by calling, emailing or even texting the business. Instagram will also give these business profiles the capability to access a lot of special analytics and insights. These features will be providing you the data about the engagement patterns of your posts. You shall be able to change all the personal profiles into specific business profiles if you want to use all these features. With these features, you will be able to know how people are interacting with the posts that you have shared. Armed with this knowledge, you can now tune up the procedure for engagements on your posts, and this will allow your followers a novel way of contacting new followers and also new clients.
Use Cross Promotion of Posts more Often
You should cross-promote your posts. You must ensure that you are cross promoting all your posts on various other social media platforms with Instagram. This will be allowing you to get a lot of new followers on your Instagram profile. When you use your Instagram profile on other social media platforms like Facebook, Twitter or LinkedIn and start sharing your Instagram posts on these profiles, more people start noticing you. You should be inviting all the followers that you have on these profiles to be following you on Instagram. As these people are already following you on other platforms, so they are going to be aware of the business products that you have. They shall already have some interest in your brand. Thus you will be providing these old followers a novel way to connect with your company now. This will result in helping you to widen the outreach that you have on your market on a larger scale.
Do not post too much
You must not be posting a lot. Do not overwhelm your audience with too many posts ever at no levels. You must be posting only about enough that will help your brand to stay relevant, but you must not be posting so much that your followers will start wanting to unfollow your profile and thus you must not be making them want to feel as if they always see you and that you are always at their faces. There is no particular way to be deciding exactly when and how many posts you should be making, you should try and check the responses that your audience is giving you.
You can try and begin with posting around twice every day in various time slots in order to check when the engagement of the audience is at a maximum level. After you have done this, you should be starting to experiment with a number of posts every day. This will be helping to find out if your audience is paying any attention to the posts you make. With his method, you shall be able to find out and ascertain what is working for you and this shall be your optimum posting number. It will be different for various types of business. But typically, it has been seen that when posts are made in the morning time, from around 7 AM to 9 AM, do get a lot of engagement.
Use Instagram with Email Marketing
You must use Instagram with your strategy of email marketing. You should be sending out links of your Instagram business profile in the emails that you send out to your recipients. The recipients shall also like it as it will allow them to see the photos of the products that you want them to purchase, they will be treated to a good visual experience of your brand also, and do not have to spend a lot of time reading about your products, instead.
You will have to have more followers for Instagram if you want your business marketing on Instagram to get more success.
Conclusion
Instagram is one of the most important methods of marketing today. Instagram will help you to expose your business to a large number of followers worldwide. Hopefully, the information mentioned in this article will have helped you.
