The easiest way in which companies today are achieving success is by following a sustainable pattern of production, which provides them an edge over their competitors in the market. While we know how profitable that approach is, still a large number of companies are not following it. We wonder why? These are the company who need to go through their business plan and make changes so as to formulate sustainable technology and work ethics.
What is Corporate Social Responsibility?
Corporate Social Responsibility (CSR) is the concept used by business owners to follow the law and ethical procedure of the society while complying with the international green technology standards and working towards their business goals. There are many companies in India which follow the strict CSR principle, while there are others too who work outside the principle but still benefit the society and the world. Such activities do not always bring benefits for the company but they do help in improving the world around us.
Objectives of CSR in India
CSR was started to check the contribution of a company towards the improvement and development of the society that it works in. The main aims of any CSR strategy in India are-
Motivate the companies to use resources that are environment-friendly and have a sustainable life cycle.
Motivate the companies to work in such a way that they promote equality, respect, and human rights.
Encourage them to work towards protecting, restoring and maintaining the ecological balance.
Ensure that the company provides value to their customers and does not indulge in any mal-practices of marketing, sales, etc.
Make sure that the company works on transparent grounds and follows the ethics.
Above mentioned were the basic principles of CSR that most Indian companies follow. A sustainable business patterns form the very important base of the CSR structure and include ecological sustainability, economic sustainability, and social welfare. Environmental stability is of great importance if we take a look at the world around us today.
Use of Environmental Sustainability in CSR
One of the most important goals to accomplish for the world is to make the society independent enough to use its energy source without depleting the non-renewable resources present on the earth. To make this happen, companies in India practice the CSR norms that focus on Green Technology Model and helps in preserving the ecosystem. One more benefit of this is also that the companies practicing the principles of this model also help in preserving the ecosystem.
Well, this is what CSR is actually about. If you are also a business owner you can make more changes to the way that you go about the same.
