In this era of internet and reviews, there has been a total overhaul in the buying and selling of property. Initially, people would travel to where the property is located and check the property all by themselves. However, things are different these days. Whenever someone wants to buy a property, the first step is to log into the internet, check out for real estate listing descriptions, and what other people have to say about the property.
This is the reason why as a real estate business agent, writing a listing description that sells is paramount. Since some properties can sell themselves with the right pricing and proper promotion, a listing description plays a significant role in this bargain.
Below are useful tips on how to write a real estate description that sells.
1. Use a Basic Writing Structure
The trick of writing a compelling real estate listing description is to be simple and unique while at it. Property listings tend to be similar. Your goal should be to have your listing stand out like a sore thumb. Uniqueness is what will draw home buyers to your ad.
To employ a simple basic structure, you have to observe this guideline while writing your property listing.
Your listing should have a catchy headline that will grab the attention of prospective home buyers. It shouldn’t be long, as it can be exhausting to read and comprehend. But it should be short, about 5-7 words, filled with sweet words. The headline should be emotive by using powerful, descriptive words to evoke emotion.
· Opening Statement
Your opening statement should be brief and straight to the point. It should answer the question, what am I looking at? It should inform your readers what real estate listing is all about. It should also give them a reason to continue reading.
· Narrative Description Features
Here, provide a compelling description of the property on sale. Begin with the property’s primary features, and then delve into the specifics in an inspiring and motivating way. Select your adjectives carefully, making sure that the reader leaves with a clear image of the property.
· Special Promotion
To sell a property quickly, adding a promotion to the sale can give prospective home buyers the incentive to act soon. Be creative and come up with promotions that will help boost the sales of your property faster than other properties on the list.
· Call to Action
After writing the headline, opening statement, description, and the promotion finish with a call to action. The call to action will direct buyers on how to act, by conveying urgency at the end of your real estate listing.
2. Use Great Photos
It is said that a picture is worth a thousand words. There isn’t any appropriate and suitable addition to your real estate listing better than using great photos of the property. Most buyers are tech-savvy and require you to upload high-quality photos of the property.
A low-quality picture is a bad show and can prompt the buyer to move on to the next listing. Most smartphones can take an excellent photo without necessarily using a lot of equipment. It is just the use of natural light, a matter of drawing curtains, and you have a great photo.
3. Include Words That Add Value
The power of words is that it can make or destroy. When writing your real estate description list, only the words that add value are needed. The words are what will create a mental picture of the comfort there is buying the property.
For instance, if the property listens have a garden, the use of the word ‘landscaped’ in describing the garden will add more value to the property, other than just stating that there’s a garden. It makes your listing description more appealing and convincing. If you have trouble writing a listing description that includes words that add value, top writers list can be of great assistance.
4. State Unique Features
While the goal of each buyer is to find a property suitable to them, most people search for properties with unique features. To write a real estate description listing that sells, make sure to highlight unique features that make the property stand out.
Does the property have a fireplace in the master bedroom? What is so unique about its entryway? These unique features may be what a buyer is looking for in a property. Don’t hesitate to add them to your real estate listing description. It might be the one feature a buyer is looking for in a property.
5. Describe Accurately
Accuracy of detail is what most buyers are looking for when checking out real estate description lists. Ideally, every buyer has a preferred description of what kind of property they intend to buy. Your description should, therefore, match the correct dimensions of the property.
You can’t describe a house that is barely 900 square feet as ‘sprawling.’ It is dishonest and does not match the description. Also, if a home has drainage problems, don’t be lured into writing that the property is in ‘excellent condition.’
Unrealistic expectations and dishonest descriptions can damage your reputation as a real estate agent. Instead, own up to the flaws and suggest ways to fix the problems. If your potential buyers know what to expect, it would be more comfortable working on a deal that will see the issues fixed.
Sometimes people tend to focus on the adjectives and description more that they forget basic punctuation rules. The first thing that catches the eye of your buyer once they begin reading your listing description is punctuation.
While there’s a temptation to use exclamation marks to show how excellent everything is about the property, too much of it will only mean nothing is awesome at all. Long, run-on sentences are hard to follow and understand.
When writing your real estate listing description, use complete sentences and correct punctuation. The coherent, easy-to-follow listing description is appreciated by buyers, which, in a way or another, may translate to sales.
Author’s bio. Daniela McVicker is a blogger and a freelance writer who works closely with B2B and B2C businesses providing blog writing, copywriting and ghostwriting services. When Daniela isn’t writing, she loves to travel, read romance and science fiction, and try new wines. You can check her last review of Trustmypaper.