Due to the COVID-19 pandemic, virtual events have become a new normal, and many leaders and companies were forced to cancel their physical events and make them digital to respect the safety rules of the pandemic. Hopefully, in the future, we will be able to organize the events as we know them, but for now, we have to learn how to host fun, effective, and successful events. If you need a few tips on that new tool, here are a few tips to consider.
Define your goals
Like any outreach strategy and campaign, to bring your virtual events to life, you need to have clearly-defined goals—these will help you with planning and execution. Without concrete goals, you will struggle with creating a timeline, organizing your workflow, and creating hype around the event. Without goals, your event won’t have the required relevance in the eyes of the audience and colleagues. Some of your goals might include: building brand awareness and visibility, obtaining customer information, building customer trust, inspiring sales, or improving social media visibility and engagement.
Define your audience
You need to know who you are speaking to before you start planning your event. One great thing about them is the fact that you can reach your audience from all parts of the world, but you still need to keep in mind that every group of people needs to be segmented to achieve successful communication. Defining your audience will help you adapt your strategy and appeal to your listeners.
Make it fun and personalized
Every virtual event needs an experienced moderator and a good platform that allows people to be engaged. Even though virtual events have become more present in our everyday lives, it doesn’t mean everyone can create something worth the customers’ time and money. You need to find a practical platform that will provide you with good connectivity and minimal glitches and negative surprises.
If you combine a quality platform with good tech and a knowledgeable emcee to steer the event, you can have something very successful on your hands. Your moderator will not only provide listeners with important information, introduce speakers, make announcements and more, but they can also bring your event to life, help attendees with engagement and give everything a more organic feel.
Break up the content
You will probably have a very dedicated audience so you might be tempted to dive into content for hours without a break. However, it’s very important to break your virtual events into chunks of content that are easier to digest, so your attendees don’t lose interest. Your perfect measure is sections of content that last 10 to 15 minutes. In between, you can throw in various interactive moments like answering questions, checking out poles, drawing prizes, and similar. These little breaks allow people to recuperate and take in content without feeling overwhelmed.
One of the most important aspects of virtual events is networking—people want to mingle, meet potential business partners, share ideas, and create new connections. While doing so in a digital environment is hard, it’s not impossible. Some platforms allow you to split your event into smaller groups (breakout sessions) so you can create more focused discussions with different people from various areas of expertise and interest.
Additionally, both speakers and attendees can share short bios and their social media accounts, so everyone can get a better sense of who they’re talking to. After the event is over, you can create Facebook or Slack groups so people can stay in touch and continue communication in the future.
Promote your virtual events
You need to create hype about your virtual event. And don’t think that promoting your event one or two weeks before the big day is enough—you need to continuously build excitement surrounding your event months in advance. Your safest bet is to post regularly about the event on social media, invest in targeted ads on Google (and other platforms), offer special deals for early bookers, sell VIP passes to create a sense of exclusivity, and think of various other perks and hype-creating strategies.
Today, virtual events are more popular than ever before, so it’s crucial to enter the scene and create events that are engaging, relevant, and effective. Using these tips, you can organize and bring to life an online event that people will line up to attend. Thanks to your successful event, your audience will talk about your product or company for months.