With more than 3.8 billion smartphone users on the planet, it is no wonder that the market for mobile apps is booming. A mobile app not only provides entertainment and keeps us connected with the people in our lives, they now manage our schedules, helps us stay on track with health and fitness goals, and helps us shop for everything from groceries and clothing to automobiles and vacations.
While iPhone app development is not new, the industry is changing rapidly. Developers are finding new ways to serve smartphone users and creating technologies that make our lives easier. In recent years, many of these developments have been the result of Big Data and the Internet of Things (IoT).
Big Data refers to the vast amounts of data being collected from myriad sources in the modern-day. These immense volumes of data are so large and collected so quickly that they can’t be handled through traditional data-processing frameworks. With governments and businesses eager to gain insights from Big Data, the global market is expected to grow to $229.4 billion by 2025.
The Internet of Things refers to the billions of devices connected to the internet. This could cover everything from your smartphone and laptop to smart speakers, your car, the machines in factories and so much more. All of these devices connect to the internet, collect data and share data to perform a wide array of functions.
When you bring IoT and Big Data together, you can uncover useful insights that will change the way businesses, governments and people operate. When app developers use these insights, they create products that serve you better, and in some cases, provide you with services or products you didn’t even know you wanted.
Improving Mobile App Performance
Big Data and IoT will offer developers an enhanced ability to improve the performance of mobile apps. It will be easier to analyze sections of apps to identify glitches and fix them before they become a problem for users. This will improve the user experience and help with optimizing apps for retention.
Furthermore, it will also make it easier for developers to identify the shortcomings in different areas of an app. Developers will be able to see portions of an app where users are not reaching their goals and they will be able to use the analysis to correct issues that might be a barrier for some users.
Respond to Markets in Real-Time
The dynamics that exist in mobile app markets are fluid. Conditions can change quickly and businesses need to be able to react in order to capitalize on these changes.
With IoT and Big Data working together, developers have access to real-time insights that can help them respond to markets in real-time. This could mean making a minor change to meet the needs of users at the moment or offering new products quickly to take advantage of an opportunity that may only exist for a short time.
Meet the Needs of International Markets
Most apps operate on a global scale. You not only want to be able to reach users in your region, but you also want to serve people in as many international markets as possible. With these ambitions, you need to realize that people in different countries may use and respond to your app in different ways.
This is another issue that Big Data and IoT can address. With so many devices collecting data on the age, gender, behavior, and location of users, you have opportunities to customize the experience based on region. This can not only help you maximize the opportunities in different markets, but it can also help to prevent issues that involve users misunderstanding the app or its content.
Enhance Custom App Development
With millions of apps on the market, competition is one of the toughest barriers for app developers to overcome. Creating something truly unique is difficult. With Big Data, developers can find insights that will help them create better apps that are distinct from other apps that have been created before.
When you understand user behavior and how they interact with apps, you can find insights that will tell you the types of problems they are trying to solve and what they want from different types of apps. Using these insights, app developers can solve problems with existing app designs and develop new apps that offer services and features that may not have been available in the past.
Personalize Services for Users
IoT and Big Data make it possible for businesses to know their customers like they never could have in the past. App developers can see how people use the app, get insights into their interests and identify patterns that exist in different groups of users.
With this level of insight, developers can create apps that personalize services in ways that are almost eerie. These apps can not only do things like recommending products and services that a customer might want, in some cases, but they will also be able to predict the needs of customers and be ready with offers or services before the user even knows they want or need something.
Big Data and IoT will only continue to grow. More devices will connect to the internet and ever-increasing amounts of data will be collected. As this trend continues, the powers of these two technology factors will grow.
Sources:
https://www.statista.com/statistics/330695/number-of-smartphone-users-worldwide/
https://www.marketsandmarkets.com/Market-Reports/big-data-market-1068.html
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