Impact of Web Design on Content Marketing

Although most of the websites are mainly driven by useful and quality content, the web design impacts to a great extent on how users access and read them and if they will stay on the page.

Accessibility

The most important consideration in designing a content site is accessibility. If you publish informational content on your site, it needs to be easy to find and read. Your navigation should allow users to find the information they want, without clicking through pages of irrelevant content.

If a visitor has to dig through page after page to get to the information they’re searching for, they’ll be likely to give up and visit another site instead. Creating a straightforward navigation setup with drop-down menu choices is a great way to help visitors to find what they are seeking and access it quickly.

Appearance

Visitors will make judgments about the quality and trustworthiness of your content based on how professional your site looks. Even if your content is easy to find, the design can turn people away.

If your site looks outdated or is visually unappealing, users may be hesitant to consider you a valuable resource. You need to have a clean design that illustrates your professionalism, and gives visitors confidence that they can trust your advice.

Readability

Along with the overall look of your site, your text should be visually appealing and easy to read. Too many fonts can be overwhelming and unprofessional, and you can typically stick to one font for titles and another for body copy.

Choosing the right fonts and colors is essential for helping your visitors read and comprehend your content. You might publish the most helpful content available on a specific topic, but if your font color is too similar to your background, your visitors may not even bother to read it.

Your body copy also needs to be clean and large enough to be read without struggle. These details all seem minor, but can have a major impact on how effective your content marketing strategy is with potential customers.

Comprehension

Many people are visual learners, and need graphics and photos to fully understand new topics and information. This means it’s essential to include visuals with all of your content.

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